課程摘要
本期開設, 行銷設計學堂
AI在行銷的應用
Applications of AI in Marketing
負責教師
陳秀足
學分
0.6
基本授課節數
12
本課程引導學生理解人工智慧（AI）在數位行銷中的應用情境，並實作使用ChatGPT、Canva、Clipchamp等AI工具進行行銷文案、視覺設計與短影音創作。學生將透過實際任務，如品牌社群貼文設計、個人品牌提案簡報與簡歷優化，建立可用於履歷與作品集的行銷成品，提升個人數位競爭力與AI實作力。
This course introduces how artificial intelligence (AI) is applied in digital marketing and guides students to practice using tools such as ChatGPT, Canva, and Clipchamp to produce marketing content, including copywriting, visuals, and short videos. Through hands-on projects like social media campaigns, personal branding proposals, and résumé enhancement, students will build a portfolio of marketing outputs powered by AI, strengthening their digital and career readiness.