課程摘要
行銷設計學堂
會展行銷與口語表達
MICE Marketing & Oral Expression
負責教師
陳秀足
學分
0.6
基本授課節數
11~12
1.認識會展產業
2.會展整合行銷實務規劃
3.如何開場、開始演講的方法
4.口語表達技巧及自信
5.說故事的技巧搭配肢體語言
1.MICE Industry Trends
2.MICE Media Marketing
3.The Method of Opening and Begin A Lecture.
4.To enhance students’ presentation skills with higher confidence.
5.To make a story come alive by using eye contact, posture, gestures and voice effectively