課程摘要

本期開設, 永續發展學堂

商業健身中心經營管理與銷售實務

Commercial Fitness Center Operations Management and Sales Practices

負責教師

馬上閔

學分

1

基本授課節數

18
本課程主要目的是希望聚焦於運動產業中之商業健身中心,希望透過業界實務教師以及商業健身中心實際參訪,讓學生更進一步了解商業健身中心現有營運現況,進一步可以針對消費市場進行分析、區隔與定位,最後可以配合於學程所學專長,將自己專業可以成功銷售給需要的運動消費者。
The main objective of this course is focus on commercial fitness centers sports industry. Through industry professionals and actual visits to commercial fitness centers, the purpose is to make students understand the commercial fitness operational status. Therefore, they can use it in Marketing, to analyze, segment, and position the consumer market. With the use of the expertise that they learned in the program, they can do successful self-promotion to the consumers who demand sport.