This course delves into marketing strategy, brand establishment, intellectual property protection, and international market entry with a focus on cross-cultural management. Through a blend of theory and practical application, students will learn to select and implement diverse marketing strategies, prioritize brand value creation, understand the fundamentals of intellectual property protection, and grasp key challenges in entering international markets. The course integrates case studies and hands-on projects to cultivate students' professional competence in marketing, empowering them to stand out in the global business environment.