課程摘要

產業增能學堂

健身產業行銷策略與實務應用

Business Strategy and Application for the Fitness Industry

負責教師

蘇蕙芬

學分

0.7

基本授課節數

13~14
1.分享該如何進入健身產業並成為一名專業的運動教練,讓自己在眾多健身教練當中突破重圍,成功開發新客戶同時也留住熟客的關鍵技巧,搭配個案研討及豐富的課程內容,激發同學創造力。 2.以淺顯易懂的方式分析目前健身房經營的未來發展趨勢與關鍵成功因素,讓同學能融會貫通。 3.搭配實務操作課程,加強學生的專業技能與知識,讓同學畢業後投入健身職場時能更加順利。
1. This course share how to use gym marketing strategies to break through the barriers of many Sports coach, to successfully develop new customers while also retaining the key skills of regular customers, with case studies and rich course content to stimulate students' creativity. 2. Analyze the future development trends and key success factors of existing gym operations in a simple and easy-to-understand way, so that students can understand them. 3. Through Practice course, strengthen Professional skills and knowledge, find a job faster after graduation.