課程摘要
創新創業學堂
市場調查與顧客分析
Market research and consumer analysis
負責教師
陳又嘉
學分
0.3
基本授課節數
6~7
1.瞭解市場調查基礎工具
2.認識募資平台及應用方式
3.瞭解顧客心理對產品之影響
1. Knowing the tool and skill of marketing research.
2. Understanding the fundraising platform and knowing how it works.
3. To realize the impact of product from consumer cognition